{"id":18606,"date":"2021-06-15T09:54:48","date_gmt":"2021-06-15T09:54:48","guid":{"rendered":"http:\/\/dev.profelis.net\/?p=18606"},"modified":"2023-02-01T10:57:59","modified_gmt":"2023-02-01T07:57:59","slug":"dijital-donusum-mavi-yakadan-baslar","status":"publish","type":"post","link":"https:\/\/profelis.com.tr\/en\/2021\/06\/15\/dijital-donusum-mavi-yakadan-baslar\/","title":{"rendered":"Dijital D\u00f6n\u00fc\u015f\u00fcm Mavi Yakadan Ba\u015flar"},"content":{"rendered":"<p>Genel olarak \u201c<strong>dijital d\u00f6n\u00fc\u015f\u00fcm<\/strong>\u201d, toplumsal ve sekt\u00f6rel ihtiya\u00e7lara dijital teknolojilerin entegrasyonuyla \u00e7\u00f6z\u00fcm yaratman\u0131n ve buna ba\u011fl\u0131 olarak i\u015f yap\u0131\u015f k\u00fclt\u00fcr\u00fc ve y\u00f6ntemlerinin geli\u015fmesi ve de\u011fi\u015fmesi s\u00fcreci olarak tan\u0131mlanmaktad\u0131r. Yarat\u0131c\u0131l\u0131\u011f\u0131 ve inovasyonu temel alan dijital d\u00f6n\u00fc\u015f\u00fcm, geleneksel i\u015f s\u00fcre\u00e7leri ve i\u015f g\u00f6rme y\u00f6ntemlerinden daha verimli sonu\u00e7lar elde etmeyi ama\u00e7lamaktad\u0131r. <b style=\"color: #000000;\"><a href=\"https:\/\/tr.wikipedia.org\/wiki\/Dijital_D%C3%B6n%C3%BC%C5%9F%C3%BCm#:~:text=Dijital%20d%C3%B6n%C3%BC%C5%9F%C3%BCm%2C%20toplumsal%20ve%20sekt%C3%B6rel,de%C4%9Fi%C5%9Fmesi%20s%C3%BCrecini%20tan%C4%B1mlayan%20bir%20ifadedir.\" target=\"_blank\" rel=\"noopener noreferrer\">(Kaynak)<\/a><\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong>End\u00fcstri 4.0 \u00e7a\u011f\u0131n\u0131n vazge\u00e7ilmezi olan dijital d\u00f6n\u00fc\u015f\u00fcm<\/strong>, sadece beyaz yakal\u0131larla ger\u00e7ekle\u015femez. Temel olarak mavi yakal\u0131 \u00e7al\u0131\u015fanlardan ba\u015flamas\u0131 gerekir. Bu d\u00f6n\u00fc\u015f\u00fcme ister mavi ister beyaz yakal\u0131 olsun t\u00fcm \u00e7al\u0131\u015fanlar\u0131n\u0131 dahil edemeyen \u015firketler ise rekabet \u015fanslar\u0131n\u0131 kaybetmektedir.<\/span><br \/>\n20. y\u00fczy\u0131l\u0131n ba\u015f\u0131nda ortaya \u00e7\u0131kan \u201cmavi yakal\u0131\u201d kavram\u0131, i\u015f tan\u0131mlar\u0131n\u0131n ve g\u00f6revlerin de\u011fi\u015fimiyle karma\u015f\u0131kla\u015fm\u0131\u015f ve anlam\u0131n\u0131 kaybetmeye ba\u015flam\u0131\u015ft\u0131r. G\u00fcn\u00fcm\u00fczde mavi yaka ile beyaz yaka aras\u0131ndaki fark giderek azalarak i\u00e7 i\u00e7e ge\u00e7meye ba\u015flam\u0131\u015ft\u0131r. \u015eirketler giderek masas\u0131z i\u015fg\u00fcc\u00fcn\u00fc yani mavi yakal\u0131 \u00e7al\u0131\u015fanlar\u0131n\u0131n beyaz yakal\u0131lar kadar de\u011ferli oldu\u011funu anlamaya ba\u015flam\u0131\u015ft\u0131r. Bu nedenle, beyaz yakal\u0131lar\u0131n oldu\u011fu kadar mavi yakal\u0131lar\u0131n da motivasyonun \u00f6nemli oldu\u011fu anla\u015f\u0131lmaya ba\u015flam\u0131\u015ft\u0131r.<\/p>\n<p><span style=\"font-weight: 400;\">Mavi yakal\u0131 \u00e7al\u0131\u015fanlar\u0131n i\u015f hayat\u0131ndan neler bekledi\u011fine bak\u0131ld\u0131\u011f\u0131nda, GFK T\u00fcrkiye\u2019nin farkl\u0131 sekt\u00f6rlerden 10.000\u2019den fazla mavi yakal\u0131 \u00e7al\u0131\u015fan ile yapt\u0131\u011f\u0131 <\/span><a href=\"https:\/\/adisa.com.tr\/blog\/mavi-yakali-beklentilerini-anlamak\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">ara\u015ft\u0131rma sonucuna<\/span><\/a><span style=\"font-weight: 400;\"> g\u00f6re mavi yakal\u0131 \u00e7al\u0131\u015fanlar\u0131n en memnuniyetsiz oldu\u011fu alanlar \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dccret ve sosyal olanaklar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tan\u0131nma ve takdir<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ki\u015fisel mesleki geli\u015fim<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Performans y\u00f6netimi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u015eirket y\u00f6netimi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130lk y\u00f6netici<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bilgi ak\u0131\u015f\u0131\/\u0130leti\u015fim i\u015fbirli\u011fi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7al\u0131\u015fma ortam\u0131<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Motivasyonun, \u00e7al\u0131\u015fanlar\u0131n kurumla kurdu\u011fu ili\u015fkiyi ve verimlili\u011fini ciddi anlamda etkiledi\u011fi a\u00e7\u0131kt\u0131r. \u00c7al\u0131\u015ft\u0131\u011f\u0131 kurumun k\u00fclt\u00fcr\u00fcne dahil olamayan \u00e7al\u0131\u015fanlar, ihtiya\u00e7 duydu\u011fu motivasyona sahip olmayacak ve kurumuna bir ba\u011fl\u0131l\u0131k hissetmeyecektir. Bu durum hem verimlili\u011fe olumsuz etki edecek, hem de kurumun yani markan\u0131n bir el\u00e7isi olan \u00e7al\u0131\u015fanlar\u0131n b\u00fcy\u00fck pay\u0131 olan marka alg\u0131s\u0131na negatif yans\u0131yacakt\u0131r. Markas\u0131n\u0131\/\u015firketini tan\u0131mayan, ona ait hissetmeyen \u00e7al\u0131\u015fanlar onu \u00e7evresine nas\u0131l yans\u0131t\u0131r?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6te yandan mavi yakal\u0131 \u00e7al\u0131\u015fanlar\u0131n da beyaz yakal\u0131lar kadar sesini duyurmaya ihtiyac\u0131 vard\u0131r. Geri bildirim almaya, \u015firketin farkl\u0131 b\u00f6l\u00fcmlerinden \u00e7al\u0131\u015fanlarla ileti\u015fim kurmaya ve kurumuna ba\u011fl\u0131 hissetmeye do\u011fal olarak ihtiya\u00e7 duyan mavi yakal\u0131 \u00e7al\u0131\u015fanlar \u00e7o\u011fu zaman yabanc\u0131la\u015fma ve kendini de\u011fersiz hissetmek gibi durumlarla m\u00fccadele etmektedir. Bu durum onlar\u0131n verimliliklerini d\u00fc\u015f\u00fcrd\u00fc\u011f\u00fc gibi i\u015ften ayr\u0131lmalar\u0131na da neden olmaktad\u0131r. Di\u011fer yandan a\u011f\u0131zdan a\u011f\u0131za ileti\u015fimin hala g\u00fcc\u00fcn\u00fc korudu\u011fu bir d\u00fcnyada, mutsuz \u00e7al\u0131\u015fanlar\u0131n marka bilinirli\u011fini hi\u00e7 de iyi etkilemeyece\u011fi a\u00e7\u0131kt\u0131r. K\u0131sacas\u0131 bu konu yaln\u0131zca insan kaynaklar\u0131n\u0131 de\u011fil, marka y\u00f6netimini de ilgilendirmektedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Peki mavi yakal\u0131 \u00e7al\u0131\u015fanlar kurum k\u00fclt\u00fcr\u00fcne nas\u0131l dahil edilebilir? Bunun en temel yollar\u0131ndan bir ku\u015fkusuz ki ileti\u015fimdir. Masas\u0131z i\u015fg\u00fcc\u00fc dedi\u011fimiz bu \u00e7al\u0131\u015fanlar\u0131n art\u0131k ileti\u015fim kurmak i\u00e7in bir masaya ya da bir bilgisayara ihtiyac\u0131 yoktur. Ak\u0131ll\u0131 telefonlar, basit bir e-posta ileti\u015fimiyle sahada \u00e7al\u0131\u015fan mavi yakal\u0131lara ula\u015fabilmeyi sa\u011flamaktad\u0131r. Yani \u00e7al\u0131\u015fanlarla ileti\u015fim kurmak art\u0131k hi\u00e7 de zor de\u011fildir. \u015eirket taraf\u0131ndan sa\u011flanm\u0131\u015f olan ve ortak kullan\u0131m i\u00e7in de\u011fil do\u011frudan \u00e7al\u0131\u015fana ait basit bir e-posta adresiyle, kurum-\u00e7al\u0131\u015fan aras\u0131nda iki y\u00f6nl\u00fc g\u00fc\u00e7l\u00fc bir ileti\u015fim kurulabilmektedir. \u015eirket uzant\u0131l\u0131 e-posta adresleriyle \u00e7al\u0131\u015fanlar\u0131n motivasyonunu, ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 ve verimlili\u011fini artt\u0131rmak m\u00fcmk\u00fcnd\u00fcr.<\/span><\/p>\n<h2>Kurumsal e-posta adresiyle neler yap\u0131labilir?<\/h2>\n<p><span style=\"font-weight: 400;\">Gerek mavi gerekse beyaz yakal\u0131 b\u00fct\u00fcn \u00e7al\u0131\u015fanlar ile kurum i\u00e7i ileti\u015fimi art\u0131rmak i\u00e7in yaln\u0131zca bir e-posta yoluyla \u015funlar yap\u0131labilir:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kurumunuzun misyonunu ve vizyonunu a\u00e7\u0131klamak<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kurumun hedeflerini anlatmak<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kurumunuzun ba\u015far\u0131lar\u0131ndan haberdar etmek<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etkinlikler planlay\u0131p duyurmak<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00d6nemli g\u00fcnler ve do\u011fum g\u00fcnlerini kutlamak<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ki\u015fisel ba\u015far\u0131lar\u0131 tebrik ve takdir etmek<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7al\u0131\u015fanlar\u0131n kendilerini geli\u015ftirebilecekleri e\u011fitimlerden haberdar etmek<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u015eirketteki geli\u015fmeleri ve yeni olanaklar\u0131 duyurmak <\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Maa\u015f bordrolar\u0131n\u0131 elektronik ortamdan iletmek <\/span><b><span style=\"color: #000000;\">(<\/span><a style=\"color: #000000;\" href=\"https:\/\/www.mevzuat.gov.tr\/MevzuatMetin\/1.5.4857.pdf\" target=\"_blank\" rel=\"noopener\">4857 say\u0131l\u0131 \u0130\u015f Kanunu\u2019nun 37. Maddesi)<\/a><\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Pek \u00e7ok \u015firketin her bir \u00e7al\u0131\u015fan i\u00e7in kurumsal e-posta adresi tan\u0131mlanmamas\u0131n\u0131n nedeni \u00e7o\u011fu zaman maliyet olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r. Piyasada bilinen veya haz\u0131r olarak gelen \u00fcr\u00fcnler, her bir \u00e7al\u0131\u015fana e-posta adresi tan\u0131mlamak istendi\u011finde y\u00fckl\u00fc bir maliyet ortaya \u00e7\u0131karmaktad\u0131r. Ama ba\u011f\u0131ml\u0131 oldu\u011fu san\u0131lan bu \u00fcr\u00fcnler tek se\u00e7enek de\u011fildir!\u00a0<\/span><\/p>\n<p>Zimbra OSE, a\u00e7\u0131k kaynak kodlu, y\u00fcksek performansl\u0131, i\u015fletmesi kolay, d\u00fc\u015f\u00fck maliyetli ve pazarda iyi bilinen sahipli \u00fcr\u00fcnlere alternatif bir e-posta, i\u015fbirli\u011fi \u00e7\u00f6z\u00fcm\u00fcd\u00fcr. Zimbra OSE, Profelis\u2019in geli\u015ftirmi\u015f oldu\u011fu kurumsal dizin \u00e7\u00f6z\u00fcm\u00fc SambaBox ile entegre olarak da \u00e7al\u0131\u015fabilmektedir. B\u00f6ylece mavi yakal\u0131lar hem Zimbra OSE ile kurumsal e-posta hizmetinden hem de SambaBox ile \u015firket i\u00e7erisinde eri\u015fim yetkileri dahilindeki di\u011fer hizmetlerden de yararlanabilmektedir. Zimbra OSE ve <b style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.sambabox.io\" target=\"_blank\" rel=\"noopener noreferrer\">SambaBox<\/a><\/b> entegrasyonu ile birlikte e-posta hizmeti ve mevcut dizin y\u00f6netimi sistemleri i\u00e7in \u00f6denen y\u00fcksek maliyetler kolayl\u0131kla d\u00fc\u015f\u00fcr\u00fclebilmektedir.<\/p>","protected":false},"excerpt":{"rendered":"<p>Genel olarak \u201cdijital d\u00f6n\u00fc\u015f\u00fcm\u201d, toplumsal ve sekt\u00f6rel ihtiya\u00e7lara dijital teknolojilerin entegrasyonuyla \u00e7\u00f6z\u00fcm yaratman\u0131n ve buna ba\u011fl\u0131 olarak i\u015f yap\u0131\u015f k\u00fclt\u00fcr\u00fc ve y\u00f6ntemlerinin geli\u015fmesi ve de\u011fi\u015fmesi s\u00fcreci olarak tan\u0131mlanmaktad\u0131r. Yarat\u0131c\u0131l\u0131\u011f\u0131 ve inovasyonu temel alan dijital d\u00f6n\u00fc\u015f\u00fcm, geleneksel i\u015f s\u00fcre\u00e7leri ve i\u015f&#8230;<\/p>","protected":false},"author":5,"featured_media":22104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[64,62],"class_list":["post-18606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yazi","tag-dijitaldonusum","tag-sambabox"],"_links":{"self":[{"href":"https:\/\/profelis.com.tr\/en\/wp-json\/wp\/v2\/posts\/18606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profelis.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profelis.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profelis.com.tr\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/profelis.com.tr\/en\/wp-json\/wp\/v2\/comments?post=18606"}],"version-history":[{"count":0,"href":"https:\/\/profelis.com.tr\/en\/wp-json\/wp\/v2\/posts\/18606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profelis.com.tr\/en\/wp-json\/wp\/v2\/media\/22104"}],"wp:attachment":[{"href":"https:\/\/profelis.com.tr\/en\/wp-json\/wp\/v2\/media?parent=18606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profelis.com.tr\/en\/wp-json\/wp\/v2\/categories?post=18606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profelis.com.tr\/en\/wp-json\/wp\/v2\/tags?post=18606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}