Description
When every company is founded, it invests a great deal of time into two subjects that closely concern its corporate identity. These are the company's name and its visual representation, its logo, which will express it in the best possible way.
When the company was named Profelis and the journey to find a suitable logo design began, designer Erhan Küçük presented us with 9 different logo proposals. Among these 9 logo proposals conveying various messages, when we chose the design featuring the African Golden Cat, which also inspired our name, the new logo of Profelis came to light.
Our Logo Migration Story
We realized that the gradients of the colors in our logo in print media limited the Profelis effect, so we decided to change the colors in October 2008. Through Tolga Korkunçkaya's efforts to make the visual easy to print, we arrived at our second logo. We kept the icon from our first logo as it was, but changed the gray text color to black, and the bright red cat and boxes to Debian red.
In our fourth year in business, our company, which had started to make a name for itself through its completed work, removed the boxes present in the first two logos in 2011, once again with the contributions of Tolga Korkunçkaya and Z±lfiye Korkunçkaya. We moved the cat head, which is now our icon, to the left so that it would be more prominent, placed the Profelis text next to it, and added the phrase ’IT Consulting“ underneath.
Printing technology was advancing as fast as our company, gradients were no longer a problem when printed, black turned back into gray, and it was decided to preserve the burgundy-toned red hue. Starting to serve its customers in more areas, Profelis began using our font in both gray and burgundy-red so that it could adapt to different mediums in logo usage and change colors. The subtle tweaks to the typography were a reflection of Profelis's attention to detail and proper use of Turkish characters while carrying out its projects.
We evolved and our logo evolved with us; the logo we applied for trademark protection opened its eyes to the world in December 2012. In our fourth logo, we dropped the text ’IT Consulting“ and used only Profelis and the cat.
Today the world is constantly changing, and it is not just our core field of activity, information technologies, developing at a breathtaking speed, that takes its share of this. As Profelis, we talk about transformation everywhere we go, undertake transformation projects, and offer ways to make our customers more efficient and effective in this changing world. Now it is time for the evolution of our logo. We have included the African golden cat, which inspired our name, in this transformation, and it too deserved a renewal.
We are pleased to share our new logo with you in these days when we set sail for new beginnings with a fresh perspective and new products.
